Revolutionizing Sales with PIVOT
In a competitive market, data-driven decisions are essential. PIVOT Sales, an industry-first platform, streamlines market share analysis, providing precise, actionable insights in minutes. It eliminates the complexities of traditional market share calculations, empowering businesses to make informed strategic decisions effortlessly.
Smarter Market Share Intelligence
Traditional market share calculations require extensive data collection and analysis. PIVOT automates and refines this process by integrating key data sources, including:
- White Collar Worker Index – Measures business density and market potential.
- Document Production Index (DPI) – Aggregates industry data on copier and printer unit placements.
- Company Install Base & Average Selling Price – Provides a clear benchmark for market penetration and growth opportunities.
By combining these elements, PIVOT delivers the most accurate and comprehensive market share assessment available.
Beyond Traditional Metrics
Unlike manufacturers’ one-dimensional approach to market share, PIVOT introduces Term Market Share, an industry-first innovation that assesses long-term market penetration. PIVOT goes deeper, offering insights at the state, county, and zip code levels, ensuring businesses can precisely identify and capitalize on growth areas.
Strategic Growth & Market Penetration
PIVOT helps businesses:
- Identify high-potential zip codes for expansion.
- Develop optimized, data-driven sales territories.
- Neutralize the impact of major account influence in market analysis.
- Align financial growth plans with real-world market conditions.
This enables organizations to allocate resources effectively, maximize efficiency, and increase market share with confidence.
Achieving Market Leadership
Market dominance follows a structured hierarchy:
- Name Recognition – Establishing a presence in key markets.
- Brand Recognition – Gaining trust and visibility.
- Premium Recognition (20%+ market share) – Becoming a market leader.
Companies achieving Premium Brand Recognition enjoy superior sales performance, higher service efficiency, and stronger profitability. These businesses are consistently involved in key purchasing decisions and maintain a dominant market position.
The Future of Success
As the industry evolves, true success is measured not only by revenue but by a company’s overall market influence. The new key metrics include:
- Total Revenue – Reflecting overall financial performance.
- Operating Income – Indicating business efficiency.
- Market Share – Defining long-term sustainability and competitive strength.
With PIVOT Sales, businesses gain the intelligence needed to drive growth, optimize sales strategies, and dominate their markets. Are you ready to pivot?
