PIVOT Sales: Revolutionizing Market Share Intelligence
An Industry-First Sales Management Solution
PIVOT Sales is a cutting-edge, data-driven sales management platform designed to optimize sales territory development like never before. Built on revolutionary market share intelligence, PIVOT gives businesses the competitive edge needed to increase market penetration and drive revenue growth.
The Market Share Challenge—Solved
For years, calculating market share has been a complex, time-consuming process. The sheer volume of data required makes it overwhelming for most companies. PIVOT eliminates these challenges, delivering the industry’s most thorough, accurate, and conservative market share calculations—in minutes, not hours.
The Secret to Accurate Market Share Analysis
PIVOT’s market share tool integrates key data elements essential for precise market share assessments:
- Bureau of Labor Statistics White Collar Worker Index
- Document Production Index (DPI) – a proprietary analysis of copier/printer unit placements from three independent industry sources
- Your company’s install base
- Average selling price by segment
With these data points, PIVOT provides unparalleled insights into market growth opportunities and competitive positioning.
An Industry-First: Term Market Share Calculation
PIVOT is the first solution to introduce Term Market Share, analyzing the penetration of your current base, not just new placements. And while traditional market share analysis stops at the state or county level, PIVOT drills down all the way to individual zip codes—another industry first!
Beyond One-Dimensional Market Share Analysis
Manufacturers typically measure market share by calculating the percentage of anticipated yearly placements they capture. This approach overlooks the bigger picture.
PIVOT’s advanced methodology factors in both term market share and placement market share, giving dealers a true reflection of their actual market share results—a powerful tool for strategic growth.
Data-Driven Growth Strategies
PIVOT’s market share insights help businesses:
- Identify high-growth potential zip codes based on white-collar worker density
- Neutralize major, named, or retail account influence in key areas
- Develop targeted sales strategies, aligning growth expectations down to the individual sales rep level
The Market Share Hierarchy: The Key to Dominance
In a rapidly evolving industry, understanding market share hierarchy is critical:
- Name Recognition
- Brand Recognition
- Premium Brand Recognition
Office imaging companies with Premium Brand Recognition dominate their markets with 20%+ market share, ensuring they are a key player in every print and document decision. With greater brand authority, they achieve:
- Higher technician productivity
- Greater service gross profit
- More efficient marketing spend
Market Share = The New Success Metric
As the office imaging industry continues to evolve, dealers’ success will be measured by three key factors:
- Total Revenue
- Operating Income
- Market Share
With PIVOT, you’re not just tracking market share—you’re leveraging it to drive measurable business growth.
It’s time to PIVOT your strategy and dominate your market.
